Current Projects

Agency of Research and Creation

Agency of Research and Creation (ARC) is a research-led brand experience consultancy operating at the intersection of strategy, culture, and design. The agency works with organizations navigating a shift toward experiential value, relational engagement, and meaning-driven systems ARC examines how perception, behaviour, emerging technologies, and cultural conditions shape contemporary brand-to-audience relationships, translating complex ideas and environments into coherent experiential frameworks. Through research, synthesis, and applied strategy, ARC supports institutions in aligning intent with how experiences are actually encountered, interpreted, and sustained over time